code yellow for smokey bear, vigilant grandfather

Smokey Bear Style Guide
The official rules and regulations for Smokey Bear imagery and usage.

We note that with help from the Ad Council Smokey Bear has gotten a makeover. Now he's the benevolent, ever vigilant grandfather (he just turned 60) warning about wildfires, instead of forest fires. We're assuming that by working in the word wildfires, instead of forest fires, SB is trying to lead the public in the direction of prescribed burns and management techniques designed to reduce combustibles and increase logging in natural forests.